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Digital Marketing for the legal Industry: Top 4 Strategies As more and more people use the internet to search for solutions, it has become imperative for every business to establish a strong online presence. Today, customers have a variety of options on the internet. If your business does not offer the kind of value the customers have come to expect, they will quickly move on to a competitor. With a good digital marketing strategy, you can win a great number of clients if you’re in the legal professions. This is because people are constantly in search of answers to their legal issues. This provides great opportunities for solicitors to provide legal guidance, and in the process, win the trust of potential clients. Here are four important elements of an effective online marketing strategy for solicitors: Content marketing
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Content marketing is all about publishing, valuable content to inform and engage readers, while also marketing your brand. On the web, content is king because people are always looking for solutions. If you are able to provide answers/solutions to many every day issues, then you have provided what matters most: value. Readers should get the impression that you know your stuff when they come across your content. And if further legal assistance is needed, you are likely to be one of the first experts they will turn to.
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Search engine optimization SEO comprises of a range of tactics to increase your website’s visibility on Bing, Google, and other search engines. When people search Google for certain solutions, they will often pick the sites to visit from among the top 10 search results. Rarely will they click on to the second page and beyond. With a good SEO strategy you can bring your website to among the top 10 results for a range of relevant terms/keywords. In ranking a website, some of the top techniques employed are: keyword research, on-page optimization, content marketing, and social media marketing. Social media Any business that does not have a social media presence is missing out big. Currently, nearly everyone has a least an account on one of Twitter, Facebook, Linked In or Instagram. You can reach out to potential clients by sharing useful information on these platforms, or engaging them with fun activities, such as giveaways. An advantage of using social media platforms to engage customers is the personalized communication, as in the case of replying to a private message. Pay per click advertising Pay per click advertising is one of the quickest ways to drive targeted traffic to your website. You only need to set up a landing page for customer conversation, and then run an Adwords campaign to drive people to that landing page. PPC is often relatively costly but found to be worth it as it can bring in immediate results.

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